“It was never a dress”-The campaign which tries to shift perceptions of women


Did it ever occur to you that the bathroom sign figure for ladies might not be wearing a dress, but something else instead? That’s the idea of the campaign called “It Was Never a Dress”, which seeks to shift perceptions and assumptions about women. Instead of a bulky frock, the people behind the campaign see the bathroom woman wearing pants and a cape.


In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation, and creative disruptions, “It Was Never a Dress” will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently! This campaign was also started to encourage more women to take up jobs in the tech industry.


While the campaign is starting an important conversation around challenging conventional gender stereotypes, it is also meant to show that there is a lack of women in the technology and entrepreneurial fields. Major companies such as Google and Facebook have released data revealing that for every four men working in the tech sector, there is only one woman. Out of those remaining women, close to 50% will end up leaving the industry due to hostile work environments.

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